How a Hotel Micro Market Turned an Outdated Lobby Store into a 24/7 Guest Favorite

Denver Refreshment Services designs, provides all of the fixtures, and builds the store At NO COST to the Hotel

• Store design

• Provides all coolers

• Provides all fixtures

• Executes the entire build

We were contacted by a busy Colorado Springs hotel whose lobby market wasn’t performing well. What was meant to add convenience had instead become a daily frustration for both guests and staff. Shelves were full of unsold products, and guests often stood in long front desk lines just to buy a drink. By evening, the lights were off, and the market sat empty.

Here’s what the hotel was dealing with:

• Nearly $50,000 in dead stock taking up valuable space
• Long checkout lines for simple purchases
• No food or beverage options after 7 PM
• A dated, uninviting design that didn’t fit the rest of the property
• Staff time wasted on stocking and ordering instead of guest service

It was clear the hotel needed a smarter, self-service setup that could serve guests around the clock while freeing staff from constant restocking and checkout duties. They wanted something reliable, easy to maintain, and convenient for everyone who walked through the lobby.

Denver Beverage introduced a fresh, modern solution that’s open 24 hours a day, requires very little staff time, and instantly improves the guest experience. The answer was a fully stocked lobby micro market that gives guests access to snacks, drinks, and essentials anytime they need them.

The hotel cleared out its old shelves and replaced them with new fixtures, coolers, and lighting that fit perfectly with the lobby’s updated design. Within six weeks, the space was completely transformed into a bright, functional grab-and-go area that runs smoothly on its own.

The new market is stocked two to three times a week with a wide mix of popular items like Gatorade fruit punch, Clif bars, Boulder Canyon kettle chips, Justin’s peanut butter cups, and Red Bull energy drinks. Guests looking for healthier options can choose from RX bars, Sahale snacks, and Fairlife protein shakes.

Everything operates automatically. The system tracks product levels, refills shelves before items run out, and keeps the space organized. Guests simply pick what they want and pay in seconds at a self-checkout kiosk or by mobile pay.

Within weeks, the new market became one of the busiest and most profitable areas in the hotel.

• Around $3,000 in profit every month
• No labor, equipment, or ordering required from hotel staff
• 24/7 access to snacks, drinks, and personal essentials
• A fresh, modern look that enhanced the entire lobby

What was once an unused corner is now one of the first things guests notice when they walk in. It adds value, convenience, and a polished touch to the hotel experience.

Hotel management shared that the change has completely transformed how both guests and staff experience the lobby. Guests love the freedom to grab what they need at any hour without waiting in line, and the convenience has become one of the most mentioned features in guest feedback.

For the staff, it’s been a relief. The front desk team can now stay focused on service instead of restocking shelves or handling small purchases. What was once a tired, unused space now operates effortlessly, bringing in consistent revenue month after month while making everyday operations smoother for everyone.

Hotel Micro Markets help hotels and shared spaces create fully managed, self-service markets that run all day, every day. From design and setup to stocking and support, everything is handled for you. Each market is made to look great, stay organized, and keep guests happy without adding extra work for your team.